Research
Research
Research
SWOT Analysis
SWOT Analysis
SWOT Analysis
Many patients find it hard to book doctor appointments due to long wait times, confusing processes, and lack of clear information. SehatRx is designed to solve these problems by providing a simple and user-friendly app that helps patients quickly find doctors, view their availability, and book appointments without any hassle.
Many patients find it hard to book doctor appointments due to long wait times, confusing processes, and lack of clear information. SehatRx is designed to solve these problems by providing a simple and user-friendly app that helps patients quickly find doctors, view their availability, and book appointments without any hassle.
Many patients find it hard to book doctor appointments due to long wait times, confusing processes, and lack of clear information. SehatRx is designed to solve these problems by providing a simple and user-friendly app that helps patients quickly find doctors, view their availability, and book appointments without any hassle.



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Research
Research
Research
Strengths
Strengths
Strengths
Comprehensive service offering (doctor booking, medical tests, ambulance, emergency services) in one platform.
User-friendly design that simplifies healthcare access.
Real-time booking, scheduling, and notifications improve user experience.
Clear pricing and transparency build trust and reduce confusion.
Expansion into rural areas can fill gaps in healthcare service availability.
Comprehensive service offering (doctor booking, medical tests, ambulance, emergency services) in one platform.
User-friendly design that simplifies healthcare access.
Real-time booking, scheduling, and notifications improve user experience.
Clear pricing and transparency build trust and reduce confusion.
Expansion into rural areas can fill gaps in healthcare service availability.
Comprehensive service offering (doctor booking, medical tests, ambulance, emergency services) in one platform.
User-friendly design that simplifies healthcare access.
Real-time booking, scheduling, and notifications improve user experience.
Clear pricing and transparency build trust and reduce confusion.
Expansion into rural areas can fill gaps in healthcare service availability.



Research
Research
Research
Weaknesses
Weaknesses
Weaknesses
Initial market penetration may be slow, especially in rural areas with limited digital adoption.
Dependence on partnerships with medical providers and ambulance services to ensure smooth operations.
Potential complexity in integrating multiple services, requiring high-quality management and technology infrastructure.
Initial market penetration may be slow, especially in rural areas with limited digital adoption.
Dependence on partnerships with medical providers and ambulance services to ensure smooth operations.
Potential complexity in integrating multiple services, requiring high-quality management and technology infrastructure.
Initial market penetration may be slow, especially in rural areas with limited digital adoption.
Dependence on partnerships with medical providers and ambulance services to ensure smooth operations.
Potential complexity in integrating multiple services, requiring high-quality management and technology infrastructure.



Research
Research
Research
Opportunities
Opportunities
Opportunities
Growing demand for digital health solutions, especially post-pandemic.
Expansion of service offerings, such as telemedicine or wellness checks, could increase user engagement.
Partnerships with insurance companies to provide more comprehensive care packages.
Leverage AI to enhance appointment scheduling and test result tracking.
Growing demand for digital health solutions, especially post-pandemic.
Expansion of service offerings, such as telemedicine or wellness checks, could increase user engagement.
Partnerships with insurance companies to provide more comprehensive care packages.
Leverage AI to enhance appointment scheduling and test result tracking.
Growing demand for digital health solutions, especially post-pandemic.
Expansion of service offerings, such as telemedicine or wellness checks, could increase user engagement.
Partnerships with insurance companies to provide more comprehensive care packages.
Leverage AI to enhance appointment scheduling and test result tracking.



Research
Research
Research
Threats
Threats
Threats
Competition from established apps (e.g., Practo, 1mg) that already have a large user base.
Regulatory challenges related to healthcare data privacy and security.
User trust issues around digital healthcare services and privacy concerns.
Technical issues or service downtimes could disrupt user experience and lead to dissatisfaction.
Competition from established apps (e.g., Practo, 1mg) that already have a large user base.
Regulatory challenges related to healthcare data privacy and security.
User trust issues around digital healthcare services and privacy concerns.
Technical issues or service downtimes could disrupt user experience and lead to dissatisfaction.
Competition from established apps (e.g., Practo, 1mg) that already have a large user base.
Regulatory challenges related to healthcare data privacy and security.
User trust issues around digital healthcare services and privacy concerns.
Technical issues or service downtimes could disrupt user experience and lead to dissatisfaction.



user persona
user persona
user persona



Priya Sharma
Priya Sharma
Priya Sharma
29 / Female
29 / Female
29 / Female
School teacher
School teacher
School teacher
Rural area, small town
Rural area, small town
Rural area, small town
Bio
Bio
Bio
Priya is a dedicated school teacher living in a small town. She cares deeply about her health but finds it hard to visit hospitals due to her teaching schedule and limited medical facilities nearby. She's comfortable using her smartphone for basic tasks and wants a simple, reliable app that can help her book doctor appointment, get lab tests and access emergency help without hassle.
Priya is a dedicated school teacher living in a small town. She cares deeply about her health but finds it hard to visit hospitals due to her teaching schedule and limited medical facilities nearby. She's comfortable using her smartphone for basic tasks and wants a simple, reliable app that can help her book doctor appointment, get lab tests and access emergency help without hassle.
Priya is a dedicated school teacher living in a small town. She cares deeply about her health but finds it hard to visit hospitals due to her teaching schedule and limited medical facilities nearby. She's comfortable using her smartphone for basic tasks and wants a simple, reliable app that can help her book doctor appointment, get lab tests and access emergency help without hassle.
Goal
Goal
Goal
Easily book doctor appointments without waiting in long queues or making phone calls.
Get access to medical test booking with home collection services to save time.
Ensure quick ambulance booking during emergencies.
Receive clear notifications for appointments, tests, and emergencies.
Easily book doctor appointments without waiting in long queues or making phone calls.
Get access to medical test booking with home collection services to save time.
Ensure quick ambulance booking during emergencies.
Receive clear notifications for appointments, tests, and emergencies.
Easily book doctor appointments without waiting in long queues or making phone calls.
Get access to medical test booking with home collection services to save time.
Ensure quick ambulance booking during emergencies.
Receive clear notifications for appointments, tests, and emergencies.
Pain Points
Pain Points
Pain Points
Limited access to healthcare services in rural areas, leading to long travel times and delayed treatments.
Confusion around doctor availability and test results.
Difficulty in reaching an ambulance during emergencies, leading to added stress in critical situations.
Limited access to healthcare services in rural areas, leading to long travel times and delayed treatments.
Confusion around doctor availability and test results.
Difficulty in reaching an ambulance during emergencies, leading to added stress in critical situations.
Limited access to healthcare services in rural areas, leading to long travel times and delayed treatments.
Confusion around doctor availability and test results.
Difficulty in reaching an ambulance during emergencies, leading to added stress in critical situations.
Tech Usage
Tech Usage
Tech Usage
Primarily uses her smartphone for communication, banking, and social media.
Regularly uses apps for food delivery, shopping, and online bill payments.
Seeks simplicity and ease of use in healthcare apps.
Primarily uses her smartphone for communication, banking, and social media.
Regularly uses apps for food delivery, shopping, and online bill payments.
Seeks simplicity and ease of use in healthcare apps.
Primarily uses her smartphone for communication, banking, and social media.
Regularly uses apps for food delivery, shopping, and online bill payments.
Seeks simplicity and ease of use in healthcare apps.
empathy mapping
empathy mapping
Says
Says
Says
It takes too long to get a doctor’s appointment.
Why can’t we get emergency help quickly?
I want something simple, not confusing.
Calling the hospital always takes forever.
It takes too long to get a doctor’s appointment.
Why can’t we get emergency help quickly?
I want something simple, not confusing.
Calling the hospital always takes forever.
It takes too long to get a doctor’s appointment.
Why can’t we get emergency help quickly?
I want something simple, not confusing.
Calling the hospital always takes forever.
Feels
Feels
Feels
Worried during family health emergencies.
Stressed by delays in medical care.
Hopeful that tech could make things easier.
Anxious about relying on systems that often don’t work.
Worried during family health emergencies.
Stressed by delays in medical care.
Hopeful that tech could make things easier.
Anxious about relying on systems that often don’t work.
Worried during family health emergencies.
Stressed by delays in medical care.
Hopeful that tech could make things easier.
Anxious about relying on systems that often don’t work.
Thinks
Thinks
Thinks
I hope this app actually works in rural areas.
I want to spend more time with my students and less time waiting for tests.
Health help shouldn't be this hard.
Can I trust this app for emergencies?
I hope this app actually works in rural areas.
I want to spend more time with my students and less time waiting for tests.
Health help shouldn't be this hard.
Can I trust this app for emergencies?
I hope this app actually works in rural areas.
I want to spend more time with my students and less time waiting for tests.
Health help shouldn't be this hard.
Can I trust this app for emergencies?
Does
Does
Does
Uses smartphone for daily tasks.
Visits clinics in person after waiting or calling multiple times.
Manages health appointments on her own.
Seeks help form friends during emergencies.
Uses smartphone for daily tasks.
Visits clinics in person after waiting or calling multiple times.
Manages health appointments on her own.
Seeks help form friends during emergencies.
Uses smartphone for daily tasks.
Visits clinics in person after waiting or calling multiple times.
Manages health appointments on her own.
Seeks help form friends during emergencies.



Priya S
Priya S
Priya S
Goal
Goal
Goal
When every second counts, simplicity matters.
When every second counts, simplicity matters.
When every second counts, simplicity matters.
The goal of SehatRX is to develop an all-in-one, user-friendly healthcare app that provides seamless online booking for doctor appointments, medical test scheduling, ambulance services, and emergency support.
The goal of SehatRX is to develop an all-in-one, user-friendly healthcare app that provides seamless online booking for doctor appointments, medical test scheduling, ambulance services, and emergency support.
The goal of SehatRX is to develop an all-in-one, user-friendly healthcare app that provides seamless online booking for doctor appointments, medical test scheduling, ambulance services, and emergency support.



Task flow
Task flow
Task flow



User flow
User flow
User flow



Information Architecture
Information Architecture
Information Architecture



Sketching
Sketching
Sketching











wireframes
wireframes
wireframes









DEsign system
DEsign system
DEsign system
Colors
Colors
Colors
Primary
Primary
#01514B
#01514B
Primary
Primary
#01514B
#01514B
Primary
Primary
#01514B
#01514B
Primary color
Primary color
Text color
Text color
Background color
Background color
Other colors
Other colors
Text
Text
#01514B
#01514B
Background
Background
#F1F5F0
#F1F5F0
Red
Red
#FF0000
#FF0000
Primary
Primary
#000000
#000000
Background
Background
#F1F5F0
#F1F5F0
Pastel Orange
Pastel Orange
#FEB052
#FEB052
Primary
Primary
#01514B
#01514B
Typography
Typography
Typography
Headings
Headings
Body
Body
Font - inter
Font - inter
Font - Inter
Font - Inter
SehatRX
SehatRX
B2 - 14px (Regular)
B2 - 14px (Regular)
SehatRX
SehatRX
B3 - 12px (Regular)
B3 - 12px (Regular)
SehatRX
SehatRX
B4 - 10px (Regular)
B4 - 10px (Regular)
SehatRX
SehatRX
H4 - 24px (Regular)
H4 - 24px (Regular)
SehatRX
SehatRX
H5 - 20px (Regular)
H5 - 20px (Regular)
SehatRX
SehatRX
H6 - 16px (Regular)
H6 - 16px (Regular)
SehatRX
SehatRX
B2 - 14px (Bold)
B2 - 14px (Bold)
SehatRX
SehatRX
B3 - 12px (Bold)
B3 - 12px (Bold)
SehatRX
SehatRX
B4 - 10px (Bold)
B4 - 10px (Bold)
SehatRX
SehatRX
H4 - 24px (Bold)
H4 - 24px (Bold)
SehatRX
SehatRX
H5 - 20px (Bold)
H5 - 20px (Bold)
SehatRX
SehatRX
H5 - 16px (Bold)
H5 - 16px (Bold)


Columns: 4
Columns: 4
margin: 20
margin: 20
Gutter: 20
Gutter: 20
Grid Syatem
Grid Syatem
Grid Syatem
Spacing
Spacing
Spacing
56
56
32
32
24
24
12
12
10
10