Research

Research

Research

SWOT Analysis

SWOT Analysis

SWOT Analysis

Many patients find it hard to book doctor appointments due to long wait times, confusing processes, and lack of clear information. SehatRx is designed to solve these problems by providing a simple and user-friendly app that helps patients quickly find doctors, view their availability, and book appointments without any hassle.



Many patients find it hard to book doctor appointments due to long wait times, confusing processes, and lack of clear information. SehatRx is designed to solve these problems by providing a simple and user-friendly app that helps patients quickly find doctors, view their availability, and book appointments without any hassle.



Many patients find it hard to book doctor appointments due to long wait times, confusing processes, and lack of clear information. SehatRx is designed to solve these problems by providing a simple and user-friendly app that helps patients quickly find doctors, view their availability, and book appointments without any hassle.



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Research

Research

Research

Strengths

Strengths

Strengths

  • Comprehensive service offering (doctor booking, medical tests, ambulance, emergency services) in one platform.

  • User-friendly design that simplifies healthcare access.

  • Real-time booking, scheduling, and notifications improve user experience.

  • Clear pricing and transparency build trust and reduce confusion.

  • Expansion into rural areas can fill gaps in healthcare service availability.



  • Comprehensive service offering (doctor booking, medical tests, ambulance, emergency services) in one platform.

  • User-friendly design that simplifies healthcare access.

  • Real-time booking, scheduling, and notifications improve user experience.

  • Clear pricing and transparency build trust and reduce confusion.

  • Expansion into rural areas can fill gaps in healthcare service availability.



  • Comprehensive service offering (doctor booking, medical tests, ambulance, emergency services) in one platform.

  • User-friendly design that simplifies healthcare access.

  • Real-time booking, scheduling, and notifications improve user experience.

  • Clear pricing and transparency build trust and reduce confusion.

  • Expansion into rural areas can fill gaps in healthcare service availability.



Research

Research

Research

Weaknesses

Weaknesses

Weaknesses

  • Initial market penetration may be slow, especially in rural areas with limited digital adoption.

  • Dependence on partnerships with medical providers and ambulance services to ensure smooth operations.

  • Potential complexity in integrating multiple services, requiring high-quality management and technology infrastructure.



  • Initial market penetration may be slow, especially in rural areas with limited digital adoption.

  • Dependence on partnerships with medical providers and ambulance services to ensure smooth operations.

  • Potential complexity in integrating multiple services, requiring high-quality management and technology infrastructure.



  • Initial market penetration may be slow, especially in rural areas with limited digital adoption.

  • Dependence on partnerships with medical providers and ambulance services to ensure smooth operations.

  • Potential complexity in integrating multiple services, requiring high-quality management and technology infrastructure.



Research

Research

Research

Opportunities

Opportunities

Opportunities

  • Growing demand for digital health solutions, especially post-pandemic.

  • Expansion of service offerings, such as telemedicine or wellness checks, could increase user engagement.

  • Partnerships with insurance companies to provide more comprehensive care packages.

  • Leverage AI to enhance appointment scheduling and test result tracking.



  • Growing demand for digital health solutions, especially post-pandemic.

  • Expansion of service offerings, such as telemedicine or wellness checks, could increase user engagement.

  • Partnerships with insurance companies to provide more comprehensive care packages.

  • Leverage AI to enhance appointment scheduling and test result tracking.



  • Growing demand for digital health solutions, especially post-pandemic.

  • Expansion of service offerings, such as telemedicine or wellness checks, could increase user engagement.

  • Partnerships with insurance companies to provide more comprehensive care packages.

  • Leverage AI to enhance appointment scheduling and test result tracking.



Research

Research

Research

Threats

Threats

Threats

  • Competition from established apps (e.g., Practo, 1mg) that already have a large user base.

  • Regulatory challenges related to healthcare data privacy and security.

  • User trust issues around digital healthcare services and privacy concerns.

  • Technical issues or service downtimes could disrupt user experience and lead to dissatisfaction.



  • Competition from established apps (e.g., Practo, 1mg) that already have a large user base.

  • Regulatory challenges related to healthcare data privacy and security.

  • User trust issues around digital healthcare services and privacy concerns.

  • Technical issues or service downtimes could disrupt user experience and lead to dissatisfaction.



  • Competition from established apps (e.g., Practo, 1mg) that already have a large user base.

  • Regulatory challenges related to healthcare data privacy and security.

  • User trust issues around digital healthcare services and privacy concerns.

  • Technical issues or service downtimes could disrupt user experience and lead to dissatisfaction.



user persona

user persona

user persona

Priya Sharma

Priya Sharma

Priya Sharma

29 / Female

29 / Female

29 / Female

School teacher

School teacher

School teacher

Rural area, small town

Rural area, small town

Rural area, small town

Bio

Bio

Bio

Priya is a dedicated school teacher living in a small town. She cares deeply about her health but finds it hard to visit hospitals due to her teaching schedule and limited medical facilities nearby. She's comfortable using her smartphone for basic tasks and wants a simple, reliable app that can help her book doctor appointment, get lab tests and access emergency help without hassle.

Priya is a dedicated school teacher living in a small town. She cares deeply about her health but finds it hard to visit hospitals due to her teaching schedule and limited medical facilities nearby. She's comfortable using her smartphone for basic tasks and wants a simple, reliable app that can help her book doctor appointment, get lab tests and access emergency help without hassle.

Priya is a dedicated school teacher living in a small town. She cares deeply about her health but finds it hard to visit hospitals due to her teaching schedule and limited medical facilities nearby. She's comfortable using her smartphone for basic tasks and wants a simple, reliable app that can help her book doctor appointment, get lab tests and access emergency help without hassle.

Goal

Goal

Goal

  • Easily book doctor appointments without waiting in long queues or making phone calls.

  • Get access to medical test booking with home collection services to save time.

  • Ensure quick ambulance booking during emergencies.

  • Receive clear notifications for appointments, tests, and emergencies.

  • Easily book doctor appointments without waiting in long queues or making phone calls.

  • Get access to medical test booking with home collection services to save time.

  • Ensure quick ambulance booking during emergencies.

  • Receive clear notifications for appointments, tests, and emergencies.

  • Easily book doctor appointments without waiting in long queues or making phone calls.

  • Get access to medical test booking with home collection services to save time.

  • Ensure quick ambulance booking during emergencies.

  • Receive clear notifications for appointments, tests, and emergencies.

Pain Points

Pain Points

Pain Points

  • Limited access to healthcare services in rural areas, leading to long travel times and delayed treatments.

  • Confusion around doctor availability and test results.

  • Difficulty in reaching an ambulance during emergencies, leading to added stress in critical situations.

  • Limited access to healthcare services in rural areas, leading to long travel times and delayed treatments.

  • Confusion around doctor availability and test results.

  • Difficulty in reaching an ambulance during emergencies, leading to added stress in critical situations.

  • Limited access to healthcare services in rural areas, leading to long travel times and delayed treatments.

  • Confusion around doctor availability and test results.

  • Difficulty in reaching an ambulance during emergencies, leading to added stress in critical situations.

Tech Usage

Tech Usage

Tech Usage

  • Primarily uses her smartphone for communication, banking, and social media.

  • Regularly uses apps for food delivery, shopping, and online bill payments.

  • Seeks simplicity and ease of use in healthcare apps.

  • Primarily uses her smartphone for communication, banking, and social media.

  • Regularly uses apps for food delivery, shopping, and online bill payments.

  • Seeks simplicity and ease of use in healthcare apps.

  • Primarily uses her smartphone for communication, banking, and social media.

  • Regularly uses apps for food delivery, shopping, and online bill payments.

  • Seeks simplicity and ease of use in healthcare apps.

empathy mapping

empathy mapping

Says

Says

Says

  • It takes too long to get a doctor’s appointment.

  • Why can’t we get emergency help quickly?

  • I want something simple, not confusing.

  • Calling the hospital always takes forever.

  • It takes too long to get a doctor’s appointment.

  • Why can’t we get emergency help quickly?

  • I want something simple, not confusing.

  • Calling the hospital always takes forever.

  • It takes too long to get a doctor’s appointment.

  • Why can’t we get emergency help quickly?

  • I want something simple, not confusing.

  • Calling the hospital always takes forever.

Feels

Feels

Feels

  • Worried during family health emergencies.

  • Stressed by delays in medical care.

  • Hopeful that tech could make things easier.

  • Anxious about relying on systems that often don’t work.

  • Worried during family health emergencies.

  • Stressed by delays in medical care.

  • Hopeful that tech could make things easier.

  • Anxious about relying on systems that often don’t work.

  • Worried during family health emergencies.

  • Stressed by delays in medical care.

  • Hopeful that tech could make things easier.

  • Anxious about relying on systems that often don’t work.

Thinks

Thinks

Thinks

  • I hope this app actually works in rural areas.

  • I want to spend more time with my students and less time waiting for tests.

  • Health help shouldn't be this hard.

  • Can I trust this app for emergencies?

  • I hope this app actually works in rural areas.

  • I want to spend more time with my students and less time waiting for tests.

  • Health help shouldn't be this hard.

  • Can I trust this app for emergencies?

  • I hope this app actually works in rural areas.

  • I want to spend more time with my students and less time waiting for tests.

  • Health help shouldn't be this hard.

  • Can I trust this app for emergencies?

Does

Does

Does

  • Uses smartphone for daily tasks.

  • Visits clinics in person after waiting or calling multiple times.

  • Manages health appointments on her own.

  • Seeks help form friends during emergencies.


  • Uses smartphone for daily tasks.

  • Visits clinics in person after waiting or calling multiple times.

  • Manages health appointments on her own.

  • Seeks help form friends during emergencies.


  • Uses smartphone for daily tasks.

  • Visits clinics in person after waiting or calling multiple times.

  • Manages health appointments on her own.

  • Seeks help form friends during emergencies.


Priya S

Priya S

Priya S

Goal

Goal

Goal

When every second counts, simplicity matters.

When every second counts, simplicity matters.

When every second counts, simplicity matters.

The goal of SehatRX is to develop an all-in-one, user-friendly healthcare app that provides seamless online booking for doctor appointments, medical test scheduling, ambulance services, and emergency support.


The goal of SehatRX is to develop an all-in-one, user-friendly healthcare app that provides seamless online booking for doctor appointments, medical test scheduling, ambulance services, and emergency support.


The goal of SehatRX is to develop an all-in-one, user-friendly healthcare app that provides seamless online booking for doctor appointments, medical test scheduling, ambulance services, and emergency support.


Task flow

Task flow

Task flow

User flow

User flow

User flow

Information Architecture

Information Architecture

Information Architecture

Sketching

Sketching

Sketching

wireframes

wireframes

wireframes

DEsign system

DEsign system

DEsign system

Colors

Colors

Colors

Primary

Primary

#01514B

#01514B

Primary

Primary

#01514B

#01514B

Primary

Primary

#01514B

#01514B

Primary color

Primary color

Text color

Text color

Background color

Background color

Other colors

Other colors

Text

Text

#01514B

#01514B

Background

Background

#F1F5F0

#F1F5F0

Red

Red

#FF0000

#FF0000

Primary

Primary

#000000

#000000

Background

Background

#F1F5F0

#F1F5F0

Pastel Orange

Pastel Orange

#FEB052

#FEB052

Primary

Primary

#01514B

#01514B

Typography

Typography

Typography

Headings

Headings

Body

Body

Font - inter

Font - inter

Font - Inter

Font - Inter

SehatRX

SehatRX

B2 - 14px (Regular)

B2 - 14px (Regular)

SehatRX

SehatRX

B3 - 12px (Regular)

B3 - 12px (Regular)

SehatRX

SehatRX

B4 - 10px (Regular)

B4 - 10px (Regular)

SehatRX

SehatRX

H4 - 24px (Regular)

H4 - 24px (Regular)

SehatRX

SehatRX

H5 - 20px (Regular)

H5 - 20px (Regular)

SehatRX

SehatRX

H6 - 16px (Regular)

H6 - 16px (Regular)

SehatRX

SehatRX

B2 - 14px (Bold)

B2 - 14px (Bold)

SehatRX

SehatRX

B3 - 12px (Bold)

B3 - 12px (Bold)

SehatRX

SehatRX

B4 - 10px (Bold)

B4 - 10px (Bold)

SehatRX

SehatRX

H4 - 24px (Bold)

H4 - 24px (Bold)

SehatRX

SehatRX

H5 - 20px (Bold)

H5 - 20px (Bold)

SehatRX

SehatRX

H5 - 16px (Bold)

H5 - 16px (Bold)

Columns: 4

Columns: 4

margin: 20

margin: 20

Gutter: 20

Gutter: 20

Grid Syatem

Grid Syatem

Grid Syatem

Spacing

Spacing

Spacing

56

56

32

32

24

24

12

12

10

10