UI UX Case Study
ArtBloom – Designing the Future of Art Discovery & E-Commerce
Designed By - Omprakash K.
UI UX Case Study
ArtBloom – Designing the Future of Art Discovery & E-Commerce
Designed By - Omprakash K.
UI UX Case Study
ArtBloom – Designing the Future of Art Discovery & E-Commerce
Designed By - Omprakash K.
Context
Context
Context
Reimagining Art Discovery Online
Reimagining Art Discovery Online
Reimagining Art Discovery Online
ArtBloom is an online art gallery designed to showcase and sell paintings and sculptures made by talented artists across India. The goal was to create a platform where artists can share their work and stories, and collectors or art lovers can easily explore and buy original artworks.
It’s more than just a shop — it’s a space to discover, appreciate, and collect art all in one place.
ArtBloom is an online art gallery designed to showcase and sell paintings and sculptures made by talented artists across India. The goal was to create a platform where artists can share their work and stories, and collectors or art lovers can easily explore and buy original artworks.
It’s more than just a shop — it’s a space to discover, appreciate, and collect art all in one place.
ArtBloom is an online art gallery designed to showcase and sell paintings and sculptures made by talented artists across India. The goal was to create a platform where artists can share their work and stories, and collectors or art lovers can easily explore and buy original artworks.
It’s more than just a shop — it’s a space to discover, appreciate, and collect art all in one place.
problem statement
problem statement
problem statement
Art Exists, But Access Fades
Art Exists, But Access Fades
Art Exists, But Access Fades
In a world where art is often confined to physical galleries and niche communities, many talented artists struggle to reach a wider audience, and art enthusiasts face barriers in discovering unique, authentic artworks beyond their local scene.
In a world where art is often confined to physical galleries and niche communities, many talented artists struggle to reach a wider audience, and art enthusiasts face barriers in discovering unique, authentic artworks beyond their local scene.
In a world where art is often confined to physical galleries and niche communities, many talented artists struggle to reach a wider audience, and art enthusiasts face barriers in discovering unique, authentic artworks beyond their local scene.
the solution
the solution
the solution
A Canvas for Artists, A Gallery for the World
A Canvas for Artists, A Gallery for the World
A Canvas for Artists, A Gallery for the World
ArtBloom will create a dynamic online platform that connects artists directly with art lovers worldwide, breaking down geographical and financial barriers by offering an immersive, easy-to-navigate digital gallery. Through rich artist profiles, detailed artwork stories, and seamless purchasing options, ArtBloom empowers artists to showcase their work broadly while giving users a personalized, inspiring art discovery experience—all from the comfort of their own home.
ArtBloom will create a dynamic online platform that connects artists directly with art lovers worldwide, breaking down geographical and financial barriers by offering an immersive, easy-to-navigate digital gallery. Through rich artist profiles, detailed artwork stories, and seamless purchasing options, ArtBloom empowers artists to showcase their work broadly while giving users a personalized, inspiring art discovery experience—all from the comfort of their own home.
ArtBloom will create a dynamic online platform that connects artists directly with art lovers worldwide, breaking down geographical and financial barriers by offering an immersive, easy-to-navigate digital gallery. Through rich artist profiles, detailed artwork stories, and seamless purchasing options, ArtBloom empowers artists to showcase their work broadly while giving users a personalized, inspiring art discovery experience—all from the comfort of their own home.
the story
the story
the story
Where the Journey Begins
Where the Journey Begins
Where the Journey Begins
The idea for ArtBloom came from a simple but powerful moment. While visiting a local art gallery, I noticed how many incredible artworks were tucked away in small spaces, seen only by a few visitors. At the same time, I realized that many friends who love art shared how hard it was to find fresh and unique pieces beyond their own cities. It struck me—there’s a huge gap between artists trying to share their work and people eager to discover it.
That’s when the vision for ArtBloom was born—a digital gallery blooming with creativity, stories, and accessibility.
The idea for ArtBloom came from a simple but powerful moment. While visiting a local art gallery, I noticed how many incredible artworks were tucked away in small spaces, seen only by a few visitors. At the same time, I realized that many friends who love art shared how hard it was to find fresh and unique pieces beyond their own cities. It struck me—there’s a huge gap between artists trying to share their work and people eager to discover it.
That’s when the vision for ArtBloom was born—a digital gallery blooming with creativity, stories, and accessibility.
The idea for ArtBloom came from a simple but powerful moment. While visiting a local art gallery, I noticed how many incredible artworks were tucked away in small spaces, seen only by a few visitors. At the same time, I realized that many friends who love art shared how hard it was to find fresh and unique pieces beyond their own cities. It struck me—there’s a huge gap between artists trying to share their work and people eager to discover it.
That’s when the vision for ArtBloom was born—a digital gallery blooming with creativity, stories, and accessibility.
Project Overview
Project Overview
Project Overview
My Role
My Role
Solo Designer & Researcher
Solo Designer & Researcher
Tools
Tools
Figma, Google Docs
Figma, Google Docs
Project Duration
Project Duration
2 months
2 months
Project Timeline
Project Timeline
Project Timeline
Design process
Design process
Design process
1. Empathize
I began by understanding the needs of both artists and art lovers. Through interviews and surveys, I learned that artists struggle to gain visibility, while buyers find it hard to discover unique art beyond local galleries.
2. Define
From this research, I defined the core problem:
Artists need better exposure and storytelling tools, and art lovers need easier ways to discover and buy meaningful artwork online.
3. Ideate
I brainstormed ideas like virtual galleries, artist story sections, smart filters, and simple checkout flows. I sketched out user journeys to shape how each feature would work.
4. Prototype
I created wireframes and a clickable prototype of key pages, including the homepage, artwork view, artist profiles, and the buying process.
5. Test
Performed self-testing through a step-by-step walkthrough to simulate user experience and identify pain points.
1. Empathize
I began by understanding the needs of both artists and art lovers. Through interviews and surveys, I learned that artists struggle to gain visibility, while buyers find it hard to discover unique art beyond local galleries.
2. Define
From this research, I defined the core problem:
Artists need better exposure and storytelling tools, and art lovers need easier ways to discover and buy meaningful artwork online.
3. Ideate
I brainstormed ideas like virtual galleries, artist story sections, smart filters, and simple checkout flows. I sketched out user journeys to shape how each feature would work.
4. Prototype
I created wireframes and a clickable prototype of key pages, including the homepage, artwork view, artist profiles, and the buying process.
5. Test
Performed self-testing through a step-by-step walkthrough to simulate user experience and identify pain points.
1. Empathize
I began by understanding the needs of both artists and art lovers. Through interviews and surveys, I learned that artists struggle to gain visibility, while buyers find it hard to discover unique art beyond local galleries.
2. Define
From this research, I defined the core problem:
Artists need better exposure and storytelling tools, and art lovers need easier ways to discover and buy meaningful artwork online.
3. Ideate
I brainstormed ideas like virtual galleries, artist story sections, smart filters, and simple checkout flows. I sketched out user journeys to shape how each feature would work.
4. Prototype
I created wireframes and a clickable prototype of key pages, including the homepage, artwork view, artist profiles, and the buying process.
5. Test
Performed self-testing through a step-by-step walkthrough to simulate user experience and identify pain points.
research
research
research
Primary Research Approach - ArtBloom
Primary Research Approach - ArtBloom
Primary Research Approach - ArtBloom
To better understand the needs of both artists and art buyers, I conducted in-person research using two key methods:
To better understand the needs of both artists and art buyers, I conducted in-person research using two key methods:
To better understand the needs of both artists and art buyers, I conducted in-person research using two key methods:
User Interviews
User Interviews
User Interviews
Offline Surveys
Offline Surveys
Offline Surveys
Research
Research
Research
Target Audience
Target Audience
Target Audience
Independent Artist
Emerging or professional painters, sculptors, and visual artists.
Art Enthusiasts & Buyers
Individuals who enjoy discovering, collecting, or decorating spaces with unique art.
Interior Designers & Decorators
Professionals looking for original art pieces for homes, offices, or commercial spaces.
Independent Artist
Emerging or professional painters, sculptors, and visual artists.
Art Enthusiasts & Buyers
Individuals who enjoy discovering, collecting, or decorating spaces with unique art.
Interior Designers & Decorators
Professionals looking for original art pieces for homes, offices, or commercial spaces.
Independent Artist
Emerging or professional painters, sculptors, and visual artists.
Art Enthusiasts & Buyers
Individuals who enjoy discovering, collecting, or decorating spaces with unique art.
Interior Designers & Decorators
Professionals looking for original art pieces for homes, offices, or commercial spaces.
swot analysis
swot analysis
swot analysis
User persona
User persona
User persona
Maya Sharma
Age: 28
Painter & Sculpture
Location: Mumbai
Needs
A platform to showcase her artwork beyond local galleries
A personal brand space to connect with audiences
A simple, low-cost way to sell her art directly
Pain Points
Difficulty reaching new audiences
Limited exposure due to lack of gallery representation
High commission fees from physical galleries
Maya Sharma
Age: 28
Painter & Sculpture
Location: Mumbai
Needs
A platform to showcase her artwork beyond local galleries
A personal brand space to connect with audiences
A simple, low-cost way to sell her art directly
Pain Points
Difficulty reaching new audiences
Limited exposure due to lack of gallery representation
High commission fees from physical galleries
Maya Sharma
Age: 28
Painter & Sculpture
Location: Mumbai
Needs
A platform to showcase her artwork beyond local galleries
A personal brand space to connect with audiences
A simple, low-cost way to sell her art directly
Pain Points
Difficulty reaching new audiences
Limited exposure due to lack of gallery representation
High commission fees from physical galleries
User persona
User persona
Rahul Mehta
Rahul Mehta
Rahul Mehta
Age: 35
Age: 35
Age: 35
Interior Designer
Interior Designer
Interior Designer
Location: Bangalore
Location: Bangalore
Location: Bangalore
Needs
Needs
Needs
Purchase art easily and securely online
Assurance of authenticity and artist background
High-resolution images and size previews of artwork
Purchase art easily and securely online
Assurance of authenticity and artist background
High-resolution images and size previews of artwork
Purchase art easily and securely online
Assurance of authenticity and artist background
High-resolution images and size previews of artwork
Pain Points
Pain Points
Pain Points
Limited variety in local galleries
Difficulty discovering emerging artists
Fear of counterfeit or low-quality online art
Limited variety in local galleries
Difficulty discovering emerging artists
Fear of counterfeit or low-quality online art
Limited variety in local galleries
Difficulty discovering emerging artists
Fear of counterfeit or low-quality online art
Project's Goal
Project's Goal
Project's Goal
Designing a Home for Hidden Masterpieces
Designing a Home for Hidden Masterpieces
Designing a Home for Hidden Masterpieces
To create an engaging and user-friendly online platform that empowers independent artists to showcase and share the stories behind their artwork, while providing art lovers and collectors with easy access to discover, connect with, and purchase unique and meaningful paintings and sculptures from anywhere in the world.
To create an engaging and user-friendly online platform that empowers independent artists to showcase and share the stories behind their artwork, while providing art lovers and collectors with easy access to discover, connect with, and purchase unique and meaningful paintings and sculptures from anywhere in the world.
To create an engaging and user-friendly online platform that empowers independent artists to showcase and share the stories behind their artwork, while providing art lovers and collectors with easy access to discover, connect with, and purchase unique and meaningful paintings and sculptures from anywhere in the world.
Task Flow
Task Flow
Task Flow
User Flow
User Flow
User Flow
information architecture
information architecture
information architecture
Wireframes
Wireframes
Wireframes
design system
design system
design system
Typography
Typography
Typography
Colors set
Colors set
Colors set
Umber
Umber
Umber
#
#
#
66514B
66514B
66514B
White Chocolate
White Chocolate
White Chocolate
#
#
#
ECE6D6
ECE6D6
ECE6D6
Vivid Tangerine
Vivid Tangerine
Vivid Tangerine
#
#
#
FFA582
FFA582
FFA582
White
White
White
#
#
#
FFFFFF
FFFFFF
FFFFFF
conclusion
conclusion
conclusion
Final Frame: The Art of Completion
Final Frame: The Art of Completion
Final Frame: The Art of Completion
ArtBloom is more than a gallery-it's a vibrant community where artists’ stories come alive and art lovers find meaningful connections. By combining storytelling with easy discovery and purchase, ArtBloom breaks down barriers of location and access. It empowers artists to reach new audiences and helps buyers find unique artworks that truly resonate. Together, we’re reshaping how art is shared and experienced in the digital age making creativity bloom everywhere.
ArtBloom is more than a gallery-it's a vibrant community where artists’ stories come alive and art lovers find meaningful connections. By combining storytelling with easy discovery and purchase, ArtBloom breaks down barriers of location and access. It empowers artists to reach new audiences and helps buyers find unique artworks that truly resonate. Together, we’re reshaping how art is shared and experienced in the digital age making creativity bloom everywhere.
ArtBloom is more than a gallery-it's a vibrant community where artists’ stories come alive and art lovers find meaningful connections. By combining storytelling with easy discovery and purchase, ArtBloom breaks down barriers of location and access. It empowers artists to reach new audiences and helps buyers find unique artworks that truly resonate. Together, we’re reshaping how art is shared and experienced in the digital age making creativity bloom everywhere.
Learnings
Learnings
Learnings
What I Framed, Felt, and Figured Out
What I Framed, Felt, and Figured Out
What I Framed, Felt, and Figured Out
Balancing Aesthetics and Usability
Crafting a visually appealing yet easy-to-navigate interface reinforced the importance of balancing beauty with functionality.
Addressing Diverse User Groups
Designing for different personas (artists, buyers, designers) highlighted the need to accommodate varied goals within one platform.
Project Management Skills
Coordinating research, ideation, prototyping, and testing phases improved my planning, prioritization, and time management abilities.
Balancing Aesthetics and Usability
Crafting a visually appealing yet easy-to-navigate interface reinforced the importance of balancing beauty with functionality.
Addressing Diverse User Groups
Designing for different personas (artists, buyers, designers) highlighted the need to accommodate varied goals within one platform.
Project Management Skills
Coordinating research, ideation, prototyping, and testing phases improved my planning, prioritization, and time management abilities.
Balancing Aesthetics and Usability
Crafting a visually appealing yet easy-to-navigate interface reinforced the importance of balancing beauty with functionality.
Addressing Diverse User Groups
Designing for different personas (artists, buyers, designers) highlighted the need to accommodate varied goals within one platform.
Project Management Skills
Coordinating research, ideation, prototyping, and testing phases improved my planning, prioritization, and time management abilities.
Scope of improvements
Scope of improvements
Scope of improvements
ArtBloom's Creative Journey Ends Here Or Begins?
ArtBloom's Creative Journey Ends Here Or Begins?
ArtBloom's Creative Journey Ends Here Or Begins?
Enhanced Virtual Experiences
Introduce virtual reality (VR) or augmented reality (AR) features that allow users to experience artworks in 3D or visualize pieces in their own spaces before buying.
Community Features
Build social features like artist and buyer forums, live Q&A sessions, virtual exhibitions, and workshops to foster engagement and collaboration.
Mobile App Development
Create a dedicated mobile app to increase accessibility and allow users to browse, interact, and purchase art on-the-go.
Enhanced Virtual Experiences
Introduce virtual reality (VR) or augmented reality (AR) features that allow users to experience artworks in 3D or visualize pieces in their own spaces before buying.
Community Features
Build social features like artist and buyer forums, live Q&A sessions, virtual exhibitions, and workshops to foster engagement and collaboration.
Mobile App Development
Create a dedicated mobile app to increase accessibility and allow users to browse, interact, and purchase art on-the-go.
Enhanced Virtual Experiences
Introduce virtual reality (VR) or augmented reality (AR) features that allow users to experience artworks in 3D or visualize pieces in their own spaces before buying.
Community Features
Build social features like artist and buyer forums, live Q&A sessions, virtual exhibitions, and workshops to foster engagement and collaboration.
Mobile App Development
Create a dedicated mobile app to increase accessibility and allow users to browse, interact, and purchase art on-the-go.
Thank You!
- a note of gratitude for you, the reader!
Thank You!
- a note of gratitude for you, the reader!
Thank You!
- a note of gratitude for you, the reader!